About EduBodh

EduBodh develops school management softwarethat helps educational institutions streamline administration, communication,finance, reporting, and student management. Our mission is to enable schools tooperate more efficiently and improve educational outcomes through technology.

As EduBodh enters its next growth phase, weare looking for an experienced commercial professional who can drive customeracquisition, establish strategic partnerships, strengthen our brand presence,and contribute to the overall growth strategy of the company.

Position Summary

The Senior Sales & Marketing Executivewill be responsible for developing and executing EduBodh's commercial growthstrategy. The role combines business development, sales leadership, strategicmarketing, and relationship management.

The successful candidate will take ownershipof the complete commercial process: from market analysis and lead generation tocontract negotiations, customer acquisition, and long-term account growth.

This is a hands-on leadership role for someonewho enjoys building systems, developing markets, and delivering measurablebusiness results.

Key Responsibilities

Business Development

• Develop and execute EduBodh's sales and business development strategy.
• Identify and pursue growth opportunities within the education sector.
• Build and maintain relationships with school owners, principals, administrators, educational groups, and government stakeholders.
• Develop strategic partnerships with educational organizations and service providers.
• Identify new market segments and geographic expansion opportunities.
• Represent EduBodh at conferences, exhibitions, networking events, and industry meetings.

Sales Leadership

• Own the complete sales pipeline from prospecting to contract signing.
• Develop and maintain a structured sales process and CRM discipline.
• Conduct high-level product demonstrations and commercial presentations.
• Prepare proposals, quotations, and commercial agreements.
• Lead contract negotiations with prospective customers.
• Achieve agreed sales and revenue targets.
• Develop sales forecasting and reporting systems.
• Support the recruitment, coaching, and development of future sales team members.

Marketing & Brand Development

• Develop and execute annual marketing plans.
• Manage digital and offline marketing campaigns.
• Strengthen EduBodh's brand visibility within the education sector.    
• Oversee content creation, social media presence, and customer communications.
• Conduct market research and competitor analysis.
• Translate customer feedback into marketing and product improvement initiatives.

Customer Success & Growth

• Ensure a smooth transition from sales to implementation.
• Build long-term relationships with key customers.
• Identify opportunities for upselling and cross-selling.
• Monitor customer satisfaction and retention.
• Act as a strategic advisor to major accounts.

Strategic Contribution

• Provide market intelligence and commercial insights to management.    
• Contribute to product positioning and pricing strategies.
• Support business planning and growth initiatives.
• Participate in management discussions regarding company strategy and expansion.

Qualifications

Education

• Bachelor's degree in Business Administration, Marketing, Management, Commerce, Information Technology, or a related field.
• MBA is considered a strong advantage.

Experience

• Minimum 5–8 years of experience in sales, business development, or marketing.
• Proven experience achieving commercial targets.
• Experience selling SaaS, software, technology solutions, or educational products is strongly preferred.
• Experience managing enterprise or institutional sales processes is highly desirable.
• Experience within the education sector is a significant advantage.    

Required Competencies

Commercial Skills

• Business development
• Strategic sales
• Consultative selling
• Negotiation
• Account management
• Revenue growth

Leadership Skills

• Initiative and ownership
• Strategic thinking
• Decision-making
• Coaching and mentoring
• Stakeholder management

Personal Attributes

• Entrepreneurial mindset
• Strong communication skills
• Results-oriented
• Self-starter
• Professional and trustworthy
• Comfortable working in a growing company environment

Performance Indicators

Success in this role will be measured through:

• Revenue growth
• New customer acquisition
• Pipeline development
• Customer retention
• Partnership development
• Marketing performance metrics
• Contribution to overall company growth

What We Offer

• Competitive salary package.
• Performance-based incentive structure.
• Health insurance.
• Professional development opportunities.
• Significant autonomy and responsibility.
• Direct involvement in company growth and strategic decision-making.
• Opportunity to help shape the future of a rapidly growing EdTech company.